Seventh Generation EasyDose Lavender Laundry Detergent

Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent is designed to simplify the laundry process, offering a user-friendly solution that delivers the right amount of liquid every time. With just a firm squeeze of the compact 23oz bottle, you can achieve the same 66-load convenience as our larger 100oz bottle, but with 60% less plastic, 50% less water, and 75% lighter weight.

This advanced-enzyme formula laundry detergent is formulated to tackle even the toughest stains, making it a great choice for busy families. Infused with a refreshing lavender scent derived from 100% essential oils and botanical ingredients, our concentrated liquid detergent provides a pleasant cleansing experience without the use of dyes, synthetic fragrances, or artificial brighteners.

At Seventh Generation, we believe in doing business differently, with a focus on developing healthy solutions for both the home and the environment. As a Certified B Corporation, we are committed to being better for workers, communities, and the planet. By choosing our Seventh Generation laundry products, you're joining us in our mission to nurture the health of the next seven generations.

Our EasyDose Auto-Dosing Technology ensures that you always use the right amount of detergent, simply by flipping the bottle and giving it a firm squeeze. One squeeze is all it takes to get the job done, making laundry day a breeze.

Compared to our traditional 100fl oz laundry detergent bottle, the compact 23oz EasyDose version offers a more sustainable and space-saving solution. With its reduced plastic, water, and weight, this ultra-concentrated liquid detergent is easy to store and better for the environment.

In addition to our EasyDose Liquid Laundry Detergent, we also offer Seventh Generation Dryer Sheets and Liquid Fabric Softener, both available in the same refreshing lavender scent. These complementary products allow you to create a complete, eco-friendly laundry routine that cares for your clothes and the planet.

At Seventh Generation, we are constantly evaluating our products to find ways to reduce their environmental impact, increase performance and safety, and build a more sustainable supply chain. It is our responsibility to lead the way in mindful business practices, where companies work in partnership with stakeholders to create a brighter future for all.

By choosing Seventh Generation, you're not just purchasing laundry products – you're making a statement about your values and your commitment to a healthier, more sustainable world. Join us in our mission to nurture the next seven generations, one load of laundry at a time.

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