Sensitive Skin Laundry Detergent | Gentle & Safe for Baby Clothes | Plant-Based | Easy to Dissolve

Truly Free: Revolutionizing Cleaning Solutions

Our journey began when we faced a challenging situation - our newborn baby had developed the worst rash we had ever seen. This experience prompted us to take matters into our own hands and start a plant-based soap company in Northern Michigan, dedicated to providing safer cleaning solutions for homes and businesses worldwide.

What sets our products apart is our commitment to eliminating hidden harmful ingredients found in most commercial household cleaning supplies. We decided to create a line of non-toxic, sustainable cleaning products that deliver deep cleaning power without compromising your family's health.

At Truly Free, we take immense pride in the positive impact our products have on our customers' lives. Our mission is to free over 10 million homes from the burden of harmful chemicals and excessive plastic waste. We believe that small changes can lead to significant reductions in carbon emissions, and that's why we've implemented Compact by Design, a program that optimizes product size and weight to streamline shipping and distribution.

But our commitment to making a difference doesn't stop there. We are proud to support safe-houses and orphanages in Haiti, the Dominican Republic, and Mexico, providing children with essential resources like food, education, clothing, and shelter. Through our partnerships with organizations like Cleaning for a Reason, we also extend our services to those battling illnesses and life-threatening diseases, ensuring they receive the care and support they deserve.

Truly Free's product line includes a wide range of cleaning essentials, from our signature scent laundry wash to our stain-fighting enzyme remover. Our Laundry Essentials and Kitchen Essentials bundles make it easy for our customers to embrace a sustainable, toxin-free lifestyle. Each product is designed with intentionality, ensuring gentle care for delicate fabrics, including baby clothes, while delivering a thorough, deep clean.

At the heart of our brand is a commitment to sustainability, quality, and social impact. We are proud to be a company that not only provides exceptional cleaning solutions but also empowers those in need and reduces our environmental footprint. With Truly Free, you can rest assured that your cleaning routine is not only effective but also aligns with your values.

Join us on our mission to transform the way the world cleans, one home at a time.

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