Astonish Foaming Pink Peony Toilet Bowl Cleaner - Effective Cleaning for Limescale, Calcium & Rust - Box of 8 Tablets

Astonish: A Commitment to Responsible Cleaning

At Astonish, we believe that doing things right goes beyond just achieving excellent cleaning results. We are proud pioneers of animal-friendly cleaning products, committed to never testing our formulations on animals or using any animal-derived ingredients. Our mission is to be a shining example of how effective cleaning can be delivered without compromising ethical principles.

Headed by our owner-manager, Howard Moss, our team of around 90 individuals encompasses sales, lab technicians, and production operatives, all united in their passion for delivering exceptional Astonish cleaning experiences. As an owner-led business, we are agile in bringing new ideas to life, constantly innovating to meet the evolving needs of our customers.

We are pleased to be approved by Cruelty Free International and the Vegan Society, ensuring that all our products are entirely cruelty-free and vegan. This commitment to ethical, sustainable practices extends to the recyclability of our entire product range.

Keeping our carbon footprint as low as possible is a key priority. We manufacture everything in-house at our state-of-the-art facility in West Yorkshire, minimizing transportation and distribution impacts. Our on-site laboratory, production, and packing operations enable us to maintain control over the entire process, from idea generation to the final product reaching store shelves.

To further optimize our environmental efficiency, we have partnered with a neighboring distribution partner and recently acquired a fleet of branded lorries. This allows us to consolidate journeys, reducing unnecessary road miles and emissions. It's just one more way we're "cleaning up" in more ways than one.

Astonish has been recognized with the prestigious Queen's Award for Enterprise, celebrating our outstanding achievements and growth in international markets. We take great pride in being the only UK-manufactured household cleaning brand approved by both Cruelty-Free International and the Vegan Society.

Our commitment to sustainability extends beyond just eliminating animal testing and ingredients. We have also implemented Compact by Design initiatives, focusing on optimizing product size and weight to reduce packaging and shipping impacts. These small but impactful changes, when scaled, contribute to significant reductions in carbon emissions.

From our Toilet Bowl Fizz & Fresh Tabs to our Long Lasting Foaming Cleaner, each Astonish product is designed to deliver exceptional cleaning performance while upholding our ethical and environmental principles. We strive to be a family-led household cleaning brand that sets new standards for responsible, effective, and sustainable cleaning solutions.

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